When it comes to SEO, backlinks are one of the most important factors determining your website’s ranking on search engines. Specifically, DoFollow backlinks are valuable because they pass on “link juice,” helping to improve your domain authority and overall visibility.
One of the most effective ways to secure DoFollow backlinks is through guest posting – that is because research determined that link building remains a crucial element needed for better performance. By contributing high-quality content to other websites, you not only gain exposure but also earn authoritative backlinks that help your site rank higher in search results. However, it’s a mistake to focus solely on securing DoFollow backlinks with keyword-rich anchor texts. Over-optimization of anchor texts can appear manipulative to search engines, triggering penalties that may harm your rankings. A more balanced approach is to use a natural mix of branded, generic, and keyword-rich anchor texts to maintain a diverse and organic link profile, which is ultimately more sustainable for long-term SEO success. This free SEO course will guide you and I suggest watching it before proceeding. That will also teach you about targeted SEO link outreach.
Next, in this guide will walk you through the essential aspects of DoFollow guest posts, focusing on outreach strategies and how you can leverage tools like NewsPass by Sitetrail to make the process smoother and more efficient.
1. What Are DoFollow Guest Posts?
Before diving into the strategy, it’s crucial to understand the difference between DoFollow and NoFollow backlinks. DoFollow links allow search engines to follow them and pass along SEO benefits from the referring website to yours. In contrast, NoFollow links are essentially ignored by search engine crawlers in terms of passing authority.
Guest posts are articles or blogs written for another website in exchange for a backlink to your site. Most high-quality guest posts offer DoFollow links, making them an attractive SEO tactic. The websites you guest post for typically allow you to include a link back to your site either in the author bio or within the content itself.
Examples of websites that commonly allow DoFollow links include reputable blogs, online publications, and niche industry websites. When these sites link back to your content, Google views it as a vote of confidence, which can help improve your rankings significantly.
2. The Role of Outreach in Securing Guest Post Opportunities
Guest posting is not just about writing an article; it’s about building relationships with site owners and editors. Successful outreach is key to securing these opportunities, and it often requires persistence, strategy, and personalization.
How to Identify Quality Sites for Guest Posting
The first step in your outreach strategy is finding the right websites. Look for sites that:
- Have high domain authority (DA).
- Are relevant to your niche or industry.
- Regularly accept guest contributions.
- Offer DoFollow links in guest posts.
You can use tools like Ahrefs, SEMrush, or Moz to check a site’s domain authority and backlink profile. Also, scan the site’s content to ensure it’s reputable and aligns with your target audience.
Best Practices for Outreach: Crafting the Perfect Email Pitch
Once you’ve identified potential websites, you’ll need to craft a compelling outreach email. Here are some tips:
- Personalize each email. Address the recipient by name and reference something specific about their site.
- Provide value upfront. Mention how your guest post will benefit their audience, not just your SEO goals.
- Keep it concise. Editors are busy, so get to the point quickly.
- Include a few relevant writing samples to demonstrate your ability.
Tools for Outreach: Email Tracking, Templates, and Automation
To streamline your outreach process, consider using tools such as:
- BuzzStream: Helps you manage email outreach and track responses.
- Hunter.io: Great for finding contact information for website editors.
- GMass: Allows you to send bulk, personalized outreach emails and track opens, clicks, and replies.
Common Mistakes to Avoid in Outreach
- Not following up: Many guest post opportunities are lost because people don’t follow up. Wait a week after your initial email and send a polite follow-up.
- Being overly promotional: Editors want valuable content, not sales pitches. Focus on providing quality information, not just promoting your product or service.
- Not reading submission guidelines: Many sites have clear guidelines for guest posts. Ignoring these is a quick way to get rejected.
3. Using NewsPass by Sitetrail for DoFollow Guest Posts
NewsPass by Sitetrail is an innovative platform designed to help businesses and individuals earn high-quality DoFollow backlinks by publishing guest posts as authentic news coverage. Unlike traditional guest posting, which often requires manual outreach and negotiation, NewsPass simplifies the process by offering a scalable platform for securing backlinks on reputable news sites.
How NewsPass Simplifies the Guest Posting Process
With NewsPass, you don’t need to spend weeks emailing editors or negotiating guest post opportunities. The platform allows you to submit your content for editorial review, and once approved, your guest post is published on a reputable news site, complete with DoFollow backlinks to your site.
The NewsPass system is designed to:
- Help you earn backlinks quickly and efficiently.
- Connect your business with trusted editorial websites.
- Provide guaranteed DoFollow links through editorial news coverage, rather than just traditional blog posts.
Authentic Editorial News Coverage
One of the unique aspects of NewsPass is that your guest posts are published as authentic editorial content, not just promotional articles. This adds credibility to your brand while securing valuable backlinks.
Success Stories: Case Studies of Businesses That Leveraged NewsPass
Many businesses have successfully used NewsPass to boost their SEO rankings. For instance, a technology startup that needed to improve its online visibility used NewsPass to secure DoFollow backlinks from several high-authority news sites. Within three months, the company saw a significant increase in organic search traffic and improved rankings for several competitive keywords.
4. Tips for Writing High-Quality Guest Posts That Get Approved
Now that you know where to find guest post opportunities, let’s focus on how to craft a guest post that gets accepted by editors and adds value to both the website and your own.
The Importance of Writing Valuable, Non-Promotional Content
While it’s tempting to write about your product or service, the best guest posts provide value to the reader without being overly promotional. Focus on addressing common pain points or offering actionable insights that align with the host site’s audience.
Key Elements of a Successful Guest Post
- Title: Craft a compelling, clickable title that promises value.
- Introduction: Hook readers with an engaging introduction that sets up the main topic.
- Body: Use clear subheadings, bullet points, and concise paragraphs to make the content easy to digest.
- Conclusion: Summarize the key points and invite readers to take action or explore related content.
- Link Placement: Insert your DoFollow link naturally within the content or in your author bio. Make sure it’s contextually relevant.
Avoiding Common Pitfalls That Lead to Guest Post Rejection
- Over-optimization of anchor text.
- Using irrelevant or spammy links.
- Writing content that doesn’t align with the target site’s audience.
- Failing to proofread and edit thoroughly.
5. Tracking and Measuring the Impact of Your DoFollow Backlinks
Once your guest posts are live, the next step is tracking and measuring their impact. The goal is not just to earn backlinks but to assess how those backlinks are affecting your SEO performance.
Tools for Tracking Backlinks and Monitoring SEO Performance
Use tools like Ahrefs or SEMrush to monitor the backlinks you’ve earned through guest posts. These tools will show you:
- The domain authority of the linking site.
- The anchor text used for your backlink.
- Whether the link is DoFollow or NoFollow.
You should also track keyword rankings in Google Search Console to see if the backlinks are boosting your rankings for specific terms.
How to Assess the Quality and Relevance of the Backlinks You Earn
Not all backlinks are created equal. Here’s how to evaluate the quality of your DoFollow links:
- Domain Authority: A higher DA means more link equity is passed to your site.
- Relevance: Links from sites in your niche or industry are more valuable than those from unrelated websites.
- Traffic: Links from sites with higher traffic can send direct referral traffic in addition to SEO benefits.
What to Do if a Guest Post Site Removes Your DoFollow Link
Occasionally, you may find that a site has removed or changed your DoFollow link to a NoFollow link. In such cases, it’s important to:
- Politely reach out to the editor and ask if the DoFollow link can be restored.
- Offer to update the post or provide additional value to maintain the link.
Conclusion
Ready to start building your backlink profile? Explore NewsPass on Sitetrail and take your SEO strategy to the next level with authentic, editorial guest posts.
Suggested Video – SEO Course:
