Media monitoring and reputation management has changed a lot from its early days, becoming a complex discipline that involves collecting all kinds of public information
Our research board collaborated with industry professionals to produce a comprehensive list of the most recent advertising statistics everyone should know. The latest statistics on
Perhaps the latest research and news on customer loyalty will provide an eye opener for companies who benchmark their performance against the statistics. Customer loyalty
Setting up a website, looking at building out content for good ranking, and improving traffic over time is the hope of many site owner or
Founded in 1982, and with headquarters in San Jose, California, the company offers Adobe Analytics as part of the Adobe’s Marketing Cloud product range Adobe
Analytic Partners is a global marketing analytics company that was founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI, Analytic
Convertro was founded in 2009, by Jeff Zwelling (also the current Chief Executive Officer (CEO)), David Feldman, David Perez and Gary Gurevich. The founders built
Google Attribution 360 is part of Google’s Analytics 360 Suite of integrated marketing optimization tools. With Google’s takeover of Adometry, a start-up specializing in measuring
IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is
The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support,
