Analytics
Turn campaign results into a decision-ready meeting brief
Results decks report what happened; a meeting brief asks for a decision. A six-section, two-page format that gets leadership to a clear choice.
Adriaan Brits
Results decks report what happened; a meeting brief asks for a decision. A six-section, two-page format that gets leadership to a clear choice.
eBay’s paid search experiments found attribution overstated returns dramatically. How to give the board an honest account of what is measured, estimated and unknown.
If buyers leave at one step, more traffic multiplies the waste. Map the journey, measure each step, fix the biggest leak and only then scale spend.
AI answers vary from one check to the next. A simple, consistent spreadsheet turns screenshots into a trend you can report honestly.
Before blaming a Google update for a traffic change, check measurement, then seasonality, then the update timeline. A five-step method and a short report for leadership.
Impressions and followers rarely show whether future buyers will think of you. A five-step method links brand attention to category buyers, memory and commercial signals.
CAC payback is easy to flatter. Calculate it on gross margin with full costs, adjust for churn and cash timing, and set a threshold that fits your customers.
Marketing agencies don’t run out of a single office anymore. Account managers log into ad platforms from home. A freelance contractor on retainer might work
As we delve deeper into the digital age, businesses are faced with increasingly complex challenges in online marketing. One of the most prevalent issues today
Media monitoring and reputation management has changed a lot from its early days, becoming a complex discipline that involves collecting all kinds of public information
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