Things changes, and with Google it’s never truer. Over the past five years marketers had to adjust to all the changes, from the rolling out
You sent off your email, but what now, did it perform the way you wanted it to? And how can you improve the next email?
With a market of over 700 million subscribers, you can understand why Instagram is a massive marketing platform. This is something the developers, Kevin Systrom
Customer engagement refers to the action whereby a customer interacts and shares their experiences with you and your brand. Costumers want to be heard, they
This is why a holistic strategy is needed: • Both paid and organic search are targeting the same customer • Holistic search strategy and planning
If you are not a big brand with a massive marketing budget, particularly if you are B2B or B2C, then read this: social media can
Consumers have more choices than before. Marketers do know that they need to change their communication strategies to become customer obsessed. Still, they also need
Pursuing customers across devices often leads to more clicks from the same customers throughout the buying process but not always to higher conversions – particularly
The Digital Marketing Research course available on Lynda.com and Linkedin E-learning is a comprehensive resource for more than 130 000 professionals around the world. Background
