Pay per click
Should PPC agencies be scared of automation?
Simply put, don’t be scared. PPC automation could be beneficial. This is why. That statement is based on a question many PPC marketers have been
Renier Koekemoer
Simply put, don’t be scared. PPC automation could be beneficial. This is why. That statement is based on a question many PPC marketers have been
Bing Ads, Google AdWords and other social paid media platforms are striking channels to foster brand awareness, sway a targeted audience, and drive revenue. But
There is no greater worth for a marketer than truly understanding their customer’s interests, preferences, and psychological peculiarities. A/B testing, also known as split testing,
Have you seen those questions on Linked-In groups asking which platform is the best to place ads? Well if you have, you can send them
Knowing which types of PPC are most effective at the different stages of the sales funnel can lead to the best results. The reason for
If you are stuck with only using Google AdWords, then this article is for you. If you are using other platforms, you don’t need to
Marketers have to keep up with the increasing demands of consumers. But one entity that has been updating itself, is Google. In fact Google has
Campaign manager hate them, but they can’t avoid them, but PPC reporting is an obligatory. Producing an easy to grasp report that contains tons of
The goal of an e-commerce account is to improve ROI. Yes, marketers and businesses have one common goal, to driving revenue. It’s that simple. There
Hiring a PPC agency based on their promises might not be a process that builds confidence. There is a risk and even worse a massive