Digital marketing tips: Getting new potential visitors to notice your company and site
Now that most of the business world is online, it’s essential to get noticed through all of the noise on the internet. There are billions of websites, and your customers won’t be able to know who you are if you aren’t taking steps to perfect your online identity. If you want to get ahead in your industry, your customers need to be aware of who you are and what you offer. Here are some simple tips that could help you be more well known online.
Purchase Your Own Domain
The first step to making a name for your business online is to have your own domain. Purchase and register your own domain before you even create your first website. Not only is it unprofessional to not have your own domain, it can also detract potential customers from giving your company business. Buying your own domain is a small investment that could pay off significantly down the road.
Use Keywords Effectively
The most effective way to attract visitors to your site is to master using keywords for your site. Keywords are the words customers or visitors use in search engines to find your company or a business like yours. One way to figure out what kind of keywords work for your business is to do some research about keywords in your industry. It’s fairly easy to get access to your site’s website analytics from your host to figure out which keywords have been the most successful at bringing in visitors to your site.
Write a Blog
Writing a blog is another way you can drive more traffic to your site and be noticed more in your industry. Many small business websites have a section devoted to the business’ blog. This is a place where you can promote products and services or share important company news to your customers. Some business bloggers develop a strong following online and are asked to contribute to industry blogs, and this could be a great way to build a name for yourself even more. Additionally, you could promote your own business and site when asked to be a contributing blogger.
Engage With Social Media
Your site can also be more well known if you use social media for promotional purposes. First, create separate business accounts across the major social media platforms, such as Facebook and Twitter. Then, either take time to post updates, news, pictures, and other information on your site, or have one of your employees take on this task. The last step of the process is to devote effort and time to promoting your social media posts and share them as much as possible to followers. This can help bring in more people to your site.
Add Internal Links
Internal links can also help your site visitors stay more engaged and interact with more of your site’s features. These are links inside of your own site or domain and direct visitors to other parts of your site. If you use these, you can help your visitors navigate different parts of your business much easier and keep them from leaving due to frustration.
Monitor Your Online Reputation
While being well known online is a great thing, being known for the wrong reasons can detract from what your business offers and hurt you. That’s why it’s vital to your business to monitor your company’s reputation online. You can do this quickly by doing a search for your company name and checking out what pops up. If you see inaccuracies or customer complaints, you’ll need to work to bring more positive information higher up in the search engine results.
If your small business is still relatively unknown, you can get people to notice you if you follow these tips. This way, your company could start building its brand and attracting more customers.
