Pay Per Click Management

Expert PPC Management Agency for Google Ads, LinkedIn, Facebook, YouTube, and TikTok.

Maximize Your ROI with Proven Strategies

20 Years Solid PPC Experience
5/5

Benefit From Our Experience

Looking for a PPC campaign manager with over a decade of experience and more than $3 billion in managed ad spend? That’s exactly what Adriaan Brits (MSc), founder and CEO of Sitetrail, brings to the table. With a proven track record of driving high-impact results for businesses of all sizes, Adriaan combines data-driven strategies with cutting-edge industry insights to maximize your return on investment. 

Choose Your PPC Management Plan

All PPC plans have full Whatsapp / Phone support and dedicated account management directly from our CEO

STARTER

≤$10K/month ad spend

$199/month

SME

≤$20K/month ad spend

$999/month

GROWTH

≤$50K/month ad spend

$1999/month

ENTERPRISE

≤$250K/month ad spend

$5000/month

Our PPC Strategy

1. Comprehensive Discovery Phase

We begin with a thorough understanding of your business, goals, target audience, and competitive landscape. By analyzing your current digital presence, we identify opportunities for growth and the most effective PPC strategies to reach your goals. This in-depth discovery allows us to align our strategy with your brand’s unique needs.

2. Custom Multi-Channel Strategy Development

Based on the insights from the discovery phase, we craft a custom, multi-channel PPC strategy. Whether it's Google Ads, LinkedIn, Facebook, YouTube, or TikTok, we ensure that each platform is optimized to target your audience effectively. Our approach guarantees maximum visibility and engagement, while tailoring campaigns to each platform's unique user behaviors.

3. Precision Targeting and A/B Testing

We apply advanced audience segmentation and A/B testing to ensure your ads are seen by the right people, at the right time. We test different versions of your ads to continuously refine and improve performance, focusing on what drives the highest conversion rates and ROI.

4. High-Quality Creative and Conversion-Focused Design

Beyond just running ads, link with your creative team or help you source the best solution for eye-catching visuals. This, along with our compelling copy will drive conversions. All crafted with the goal of turning clicks into paying customers.

5. Transparent Reporting and Continuous Optimization

We provide detailed, easy-to-understand reporting that breaks down campaign performance metrics. Our ongoing optimization efforts ensure your campaigns are continuously refined, keeping them aligned with your evolving business goals and maximizing ROI. 6. Dedicated Account Management You’ll work with a dedicated account manager who serves as your point of contact and ensures that your campaign objectives are met. Regular check-ins and updates mean you’re always in the loop on progress and results. This process ensures that your PPC campaigns are not only optimized for immediate results but also set up for sustainable, long-term success across multiple advertising channels.

Unlock Key Benefits

PPC Fact #1
With PPC advertising, you can start seeing results within a matter of days, as 65% of customers click on ads when making a purchase, and businesses make an average of $2 in revenue for every $1 spent on Google Ads.
PPC Fact #2
PPC ads are 50% more likely to drive conversions compared to organic traffic, and businesses that use PPC can increase brand awareness by up to 80%. This makes it an ideal solution for companies looking for fast, impactful results that boost both sales and visibility.
Did You Know?
LinkedIn, YouTube, and Facebook ads each offer unique advantages for maximizing your PPC strategy. LinkedIn targets decision-makers, with 4 out of 5 users driving business decisions. YouTube reaches more 18-49-year-olds than any cable TV network, perfect for boosting brand visibility. Meanwhile, Facebook's advanced targeting helps 6 million businesses generate leads and conversions.

Unlock Key Benefits

5 Reasons Clients Love Our PPC Management

First-Class Results at Industry-Leading Rates: Achieve top-tier campaign performance without breaking the bank. Our expert management comes at competitive pricing, ensuring maximum ROI for businesses of all sizes.

Proven Expertise Across Major Platforms: With decades of experience and over $3 billion in managed ad spend, we deliver optimized campaigns on Google Ads, LinkedIn, Facebook, YouTube, and TikTok, tailored to each platform’s strengths.

Data-Driven, ROI-Focused Strategies: We prioritize data and analytics to create precise, high-performing campaigns that maximize your return on investment across multiple advertising channels.

Full-Funnel Campaign Optimization: From awareness to conversion, we manage every step of your advertising funnel, ensuring your message resonates and drives action at every stage of the customer journey.

Transparent Reporting and Continuous Improvement: We offer clear, detailed reporting and ongoing optimization to ensure your campaigns are always improving and delivering the best possible results.

 

The research advantage

Our approach to PPC is grounded in data-driven strategies that align with your specific budget and conversion goals. The key to success is choosing the right approach, and that’s where we come in—helping you identify and execute the best strategies for your business.

Below, we’ll showcase several external PPC case studies to illustrate how strategic expertise can consistently exceed expectations and deliver exceptional results:

The realm of digital marketing is ever-evolving, where establishing a strong brand visibility is crucial. One of the most impactful methods to improve this visibility is through Pay-Per-Click (PPC) advertising. However, optimizing PPC campaigns requires strategic innovation and data-driven insights. This case study discusses how we leverage our research methods, reverse-engineer the success of brands like GoDaddy and Wix, and how we can apply these findings to help your brand achieve similar success.

The following image shows how brands can defy reality and by beating search demand limits:

Godaddy and Wix Market Share - Search Demand Data

 

The Challenge

In the web hosting industry, competitive keywords such as “website hosting” are usually the main target. However, our research found that this term only generated around 18,000 searches per month in the US, creating a limit to potential traffic.

Our Findings and Strategy

Using our advanced research methods, we studied the strategies employed by successful brands. We discovered that GoDaddy and Wix didn’t solely rely on targeting the industry-specific keyword. Instead, they amplified their brand names through PPC display and “in-market segments”. The result? They became more popular than the generic term itself, thereby defying conventional search statistics.

The Execution and Assumptions

By meticulously studying similar campaign performance, we concluded that through strategic placement and design of display ads, these brands successfully enhanced their brand recognition.

  • US: The search volumes for “GoDaddy” and “Wix” skyrocketed to over 400,000 and 600,000 searches per month in the US, respectively – this came at a time when the generic term for their industry still had a limitation of 18,000 searches.
  • Globally: The global volumes for these brands (note “GV” in the image above) suggests that in countries where the PPC was lower, they have spent a great deal more to exceed the 3 million per month search demand metric. 

In certain scenarios, implementing an aggressive pay-per-click (PPC) strategy can be an effective approach for preventing competitors from establishing a foothold in the market.

This tactic can be part of a long-term strategy, especially when the customer lifetime value (CLTV) is high.

Booking.com Case Study

Consider the case of Booking.com, which thrives on high CLTV. Here’s how it works:

Pay per click case study: Aggressive brands on Google Ads

Above it is clear that it squeezes smaller competitors out the local markets like a python. Other brands who tried, did not prevail. For example: MartiniqueNYC.com attempted but threw in the towel – most likely as it was not worth it financially with excessive PPC cost. The difference? Well, it monetized the client in one city, once. Yet with Booking.com – it can earn revenue from the client across multiple cities and countries for years to come!

This is likely the strategy deployed by Booking.com:

The initial one or two bookings might run at a loss due to the high PPC charges required to outcompete rivals and secure customers.

From the third booking onwards, the customers start turning profitable, thereby offsetting the initial loss.

This approach ensures that, even in scenarios where the client is not highly profitable, the competition is still thwarted from initiating a relationship with the client, keeping the market more open for the company.

Warnings and Unfavorable Scenarios

It would be crucial to note that not every business can employ this aggressive PPC tactic effectively. Here are instances where this strategy may not be the best choice:

  • Low CLTV Businesses: If your business revolves around selling single, low-cost items with a low customer lifetime value, this aggressive strategy could do more harm than good. The costs associated with outbidding competitors may not be recouped due to low profit margins and a lower likelihood of repeat business.
  • Reasonable Expectation of Profitability: This strategy can only be justified when it’s reasonable to expect that the client will turn profitable at some point. This expectation should be data-driven, reflecting a realistic understanding of your customer behavior and market dynamics.

 

While aggressive PPC strategies can be a useful tool in denying competitors a chance to establish themselves, careful consideration of your business model, customer lifetime value, and potential for client profitability is vital before deciding to implement such a strategy. 

Local vs National PPC Strategies: A Case Study of a Florida Registered Agent

Pay per click case study example of registered agent services in the US


In the competitive world of business services, a small Florida registered agent service managed to successfully defend its market share against nationwide providers such as Zen Business, LegalZoom, and even NorthWest Registered Agent. This was accomplished through a defensive pay-per-click (PPC) strategy, tailored specifically for their business model.

The Defensive PPC Strategy

Most US businesses tend to concentrate their compliance obligations in the state where they are registered, which can give local providers a strategic advantage. This Florida registered agent service leveraged this fact and used a defensive PPC strategy. By focusing on local keywords and understanding the nuances of their local market, they successfully defended against nationwide competitors.

This approach works particularly well for registered agent services, where the lifetime value of the client is centered around one location and doesn’t necessitate client spending in other states for compliance reasons.

Comparison to the Hotel Industry
This local-centered PPC strategy stands in stark contrast to the strategy a hotel booking platform might use. A hotel booking platform can afford to be more aggressive with its PPC strategy due to its broader market and the ability to monetize a client in multiple locations.

For instance, a local hotel brand may only be able to monetize the client in its specific location, meaning a more defensive, local-focused PPC strategy would be needed. In contrast, a hotel booking platform could monetize the same client across multiple cities and countries, which supports a more aggressive PPC strategy. The lifetime value of a client for such platforms is dispersed among various states and countries, allowing them to spread their marketing costs over a larger client value.

Understanding the lifetime value of a client and how it is distributed geographically is key to tailoring an effective PPC strategy. For businesses with localized customer lifetime value, like a registered agent service, a defensive, locally-focused PPC strategy can effectively fend off larger, nationwide competitors. Conversely, businesses with geographically dispersed client values, such as hotel booking platforms, can afford more aggressive PPC strategies.

A Custom PPC Strategy Relevant To Your Business

While these observations are derived from competitor data and reverse engineering of strategies, they offer an invaluable roadmap for what we can do for your brand. By understanding the strategies that worked for others in your industry, we can tailor these tactics to your unique brand requirements.

If you partner with us, we can apply these research methods to devise a personalized strategy for you. Our team is adept at developing captivating display ads that spotlight your unique selling propositions and resonate with your target audience.

By doing so, we aim to help your brand defy conventional search statistics, take control of your digital presence, and replicate the level of success achieved by brands like GoDaddy and Wix. With the right strategy, your brand too, can surpass the limitations of search demand and achieve unparalleled marketing success.

Whether you’re a small, cautious company diligently counting your pennies, or a VC-backed entity aggressively vying for market share, we have pay-per-click strategies tailored to meet your needs.

PPC Strategy In Action

Watch This Video For Details

Taking the next step: Maximize your growth potential with multi-channel pay-per-click advertising designed to deliver faster results across platforms. By leveraging Google Ads, LinkedIn, Facebook, YouTube, and TikTok, you can grow your YouTube channel subscribers, increase sales, and boost brand awareness all at once. This holistic approach ensures that your brand reaches the right audience at the right time, driving engagement, conversions, and long-term loyalty across every touchpoint. Experience the full range of benefits, from immediate traffic to sustained growth, with expertly managed campaigns tailored to your specific goals.

Get Started:

CW
CWCEO at Chillweb design group
Adriaan and team are outstanding professionals. Delivered exactly as promised and well worth every dollar. Highly recommended!
Bobby
Bobby
CEO, TRUiC
With this package we're able to dominate the headlines and gain additional visibility fast. Great for new product launches and podcast visibility.
Fydcoin
FydcoinFydCoin Crypto group
Super fast service, easy to use. High quality outlets - many thanks!
D. Pollock
D. Pollock
Board member, Outsourcing group
Now we're in Google News on most days and our SEM strategy has shifted. Very happy with these results. Highly recommended. Quick and communicative.
T.C.
T.C.
Film producer, Los Angeles
This enabled us to break news in realtime and get into the Google Newsfeed at a low cost. Excellent ROI, unbeatable value.